Cosmogen, a subcontracting company specialising in cosmetics packaging, asked us to design their next packaging that will communicate their expertise and capacity for innovation similar to their latest big success, the ON/OFF packaging range.

 

During our analysis, we tested the latest Cosmogen innovation to understand what were the reasons for its success, such as its ON/OFF system allowing the dosing of the cream and a manufacturing process allowing the variation of the product dimensions. We also studied the routine of use and consumption of the users.  

This helped us to demonstrate the importance of approaching the design of a more responsible and transparent product so that it can become the brand's new star product.

​

To create an innovative skin care range or packaging for Cosmogen, maintaining the effectiveness of the formula and respecting new habits of consumption and use.

 

During the creative phase we therefore developed several concepts around this emerging demand and Cosmogen's expectations. Press it, a range in cohesion with new methods of consumption. Shift, a range emphasizing the ON/OFF technique in a visual way. Pump it, a range that communicates with the user, responding to the desire for a more transparent product and finally Russian doll, a packaging allowing the creation of one's own formula easily, always in line with this desire for transparency.

​

We are developing the Press it concept that meets both Cosmogen's expectations and the demand for use and consumption. New on the market with its removable head, a simple manufacture also allowing a wide range of shapes and appropriate to the consumer demand by its life and use scenario in coherence with the environmental demand.

​

Approach to the design of cosmetic containers that are more responsible but also viable and adaptable

​

With the help of Cosmogen's development teams and the feedback we received, we were able to develop a packaging with a more responsible and technically viable approach while meeting the initial demand.

 

In the desire to create the most responsible living scenario possible, we imagined the presence of micro perforations to separate the materials before throwing them away. The cap and the applicator are kept to be put together with a new pocket found in the shop.

 

Also, conscious that the choice to develop a flexible packaging would not necessarily hold the attention of some of cosmogen's potential client brands, we have imagined an overpocket (on pocket), allowing brands to communicate their DNA by imagining, with an ecological and economical goal, that these pockets could be made with artisanal or industrial waste.

​

​

 

Designers Lou Ducoulombier, Fanny Defurne, Charlotte Mignonnet

Managers Lou Ducoulombier, Fanny Defurne

Mock-up Charlotte Mignonnet, Fanny Defurne

Plan, CAO Lou Ducoulombier

Rendering, post-production Fanny Defurne, Lou Ducoulombier

​

​

​